Jillian Diffenderfer began Lancaster Writer in 2012 to serve small businesses in the Lancaster, PA community and beyond.

Jillian DiffenderferStrengths:
Sales and Sales Team Management
Marketing and Marketing Message Strategy
Leadership Teaching and Team Training
Customer Service / Communication
Project Management
Internal Culture Development
Obtaining and Utilizing New Knowledge and Research
Establishing Systems and Processes

Employment History: 

Interactive Media Coordinator, Dayspring Christian Academy

Mountville, PA — 2015-Current
Implement consistent social media strategy and manage company social media profiles|
Create relevant social media posts and maintain social feeds by posting two times per day strategically
Oversee the creation of a new school website (65+ pages with custom functionality and e-commerce system)
Enhance website ROI using SEP/SEO strategies
Monitor the new website’s performance using industry tools
Update website content for accuracy and use results from performance tracking tools to modify website for optimum user experience
Strategically research and write relevant blog posts for long-tail SEO purposes to reach target market
Identify target market and co-labor with Marketing Director and third-party vendor to reach target demographic using paid search advertising
Implement and oversee paid search strategy
Assist with coordinating events and assist at events as needed
Develop strategic inbound marketing plan and implement campaigns using Agile CRM (similar to HubSpot and InfusionSoft)
Create and write e-book and corresponding campaign to reach target demographic
Research solutions for improving customer experiences online and otherwise

Marketing Director, Cedars Woodworking and Interior Painting, LLC.

Lancaster, PA — 2014-2016
Created strategic introductions and sales opportunities
Implemented consistent social media strategy and managed company social media profiles (7) and created/managed new profiles on industry related websites (3)
Enhanced website ROI using SEP/SEO strategies
Developed consistent, targeted blog posts relevant to the industry and focused on long tail keywords for optimal search engine results
Coordinated events hosted at the facility
Art directed to design and print new business cards
Created a hiring process to ensure proper protocol
Wrote the company handbook
Developed paid time off benefit to assist with employee retention
Oversaw company mission, vision, values, and ethics statement planning
Performed administrative duties related to Human Resources
Provided IT assistance as needed
Represented the company at networking events and weekly referral based group meeting
Managed Google Apps account for company email, calendar, and document storage accounts
Assisted with the development/implementation of company systems and processes

Creative Writer, This Way Up Marketing, LLC.

Maytown, PA — 2012-2014
Cultivated and maintained mutually beneficial relationships with clients
Executed successful internet marketing messages
Successfully led client creative sessions resulting in ongoing business
Creatively captured and transformed customer visions and goals into powerful marketing messages resulting in tangible, trackable profit
Completed content/script writing for websites, social media, and videos
Assisted with project motion and management

Chief Operations Officer, Shire Interactive, Inc.

Mount Joy, PA — 2008-2011
Managed ongoing relationships with clients
Executed teambuilding and training on weekly basis
Successfully led client creative sessions resulting in continued business
Led company through successful marketing campaigns enhancing brand awareness
Completed content/script writing for websites, brochures, and videos
Managed KPI’s and company vision planning, and performed administrative duties
Created a company culture for staff members to thrive in

Jillian has provided copywriting  services to Lancaster marketing firms including:

  • YDOP, Lancaster, PA
  • Higher Impact, LLC., Lancaster, PA
  • Burgard Design, Lancaster, PA
  • Lancaster Website Company, Lancaster, PA

Many small businesses have benefited from Jillian’s work, including: